Kenya is home to a thriving entrepreneurial ecosystem and with the rise of the internet and e-commerce, many Kenyans are finding new ways to make money online. Here are 7 ways entrepreneurs and creatives leverage the internet to build successful businesses and earn a living.
Many entrepreneurs are using online marketplaces like Jumia, Kilimall and other platforms to sell a wide range of products, from electronics and fashion to groceries and home goods.
A Kenyan entrepreneur can create a fashion line and sell on Jumia, which has more than 215K average number of potential customers per month, reaching a wider audience and increasing his chances of making a profit.
Blogging and content creation
Bloggers and content creators are making money by creating and publishing content on platforms like YouTube, Instagram, and TikTok. If you are a beauty blogger with a large following, you can earn from sponsored posts, affiliate marketing or advertising from beauty brands.
The gig economy is rising in Kenya, with many entrepreneurs and creatives finding work as freelancers on platforms like Upwork, Fiverr, and Freelancer. For example, a Kenyan graphic designer can earn a decent income by providing design services to businesses and individuals worldwide through these platforms.
Online shopping is becoming increasingly popular in Kenya, and many entrepreneurs are taking advantage of this trend by setting up their own e-commerce stores. For example, an entrepreneur who makes handmade jewelry can set up a Shopify store and sell their products to customers worldwide.
With the rise of online learning, many people are making money by providing tutoring services online. Platforms like teacheron connect Kenyan tutors with students around the world. You can earn extra income as a teacher by providing online tutoring services to students in other countries.
The stock market is not just for the wealthy, many people are making money by buying and selling shares online. Platforms like Interactive Brokers, eToro and other stock trading platforms have made it easy for Kenyans to invest in the stock market and earn a return on their investment.
Many people are making money by participating in online surveys. Platforms like Survey Junkie and Swagbucks pay users for their opinions and insights on various products and services. For instance, if you are a student, you can earn extra cash by participating in online surveys while studying.
The internet has opened up countless opportunities for Kenyans to make money online. Entrepreneurs and creatives leverage the internet to build successful businesses and earn a living.
To stay ahead of the curve, you must stay informed about the latest opportunities and trends in the online business. Good luck!